B2B Marketing Manager

About the Role

As part of the company’s business strategy, Playson is strengthening its foothold in Latin America, with a focus on regulated markets such as Brazil, Peru, and Colombia. We are seeking an experienced B2B Marketing Manager to join our regional team.

With strong local expertise, cultural understanding, and the advantage of an on-the-ground presence, the B2B Marketing Manager will play a key role in streamlining Playson's efforts to strengthen the brand’s reputation across the region.

This is a hands-on role with an immediate focus on experience-driven marketing initiatives, including - but not limited to - events, entertainment activities, and engaging promotions with both existing partners and prospective clients.

As this position offers a clear path to evolve into a broader content leadership role for the Latin American region, we will prioritize candidates who demonstrate strong knowledge of brand building and visual identity, as well as sound judgment in maintaining the company’s high standards of appearance and reputation.

Key Responsibilities

Develop, coordinate, and execute relationship-driven marketing initiatives, including exclusive events, business trips, hospitality activities, and participation in major regional exhibitions
Manage the full execution cycle, including budgeting, vendor sourcing, negotiations, logistics, timelines, and on-site coordination
Support the organization and execution of Playson's participation in industry exhibitions and conferences (e.g., SBC, SiGMA, and other regional events)
Ensure all initiatives reflect Playson's brand standards, positioning, and commitment to quality
Support PR, social media, and content-related activities in alignment with global brand guidelines
Provide informed input on creative quality, brand positioning, and local market adaptation
Act as a liaison between the LATAM region and European headquarters to ensure alignment and consistency in marketing strategy

Requirements

Based in Brazil with strong knowledge of regional business culture and practices
Demonstrated experience in event management, experiential marketing, or related fields
Strong project management capabilities with the ability to manage multiple initiatives concurrently
Financial acumen, including budget planning and cost control
Strategic mindset, with excellent interpersonal, negotiation, and stakeholder management skills
High standards of quality and strong attention to detail
Experience in brand marketing, creative fields, social media, or communications will be considered an advantage
Experience in B2B environments; iGaming industry experience will be an advantage
Native or fluent Brazilian Portuguese
Advanced Spanish (business proficiency required)
Intermediate or higher level of English for communication with headquarters